MSN - AP World http://syn2.thecanadianpress.com:8080/mrss/feed/fcf7391a2f354311807f0501c16bde6a MSN - AP World Copyright © 2010-2018 The Canadian Press. All rights reserved. http://www.rssboard.org/rss-specification Sun, 21 Apr 2019 00:29:22 +0000 NY Toy Fair focuses on shelf space, innovation http://syn2.thecanadianpress.com:8080/mrss/feed/fcf7391a2f354311807f0501c16bde6a/22f8a799055245fbb9a33f95c232ecd7 The 116th annual North American International Toy Fair is focusing on the realities of limited shelf space now that one of the biggest retailer, Toys R Us has vanished from the landscape. (Feb 18) 22f8a799055245fbb9a33f95c232ecd7 Mon, 18 Feb 2019 22:20:46 +0000 RESTRICTION SUMMARY: AP CLIENTS ONLY SHOTLIST:ASSOCIATED PRESS - AP CLIENTS ONLYNew York - 18 February 2019++SOUNDBITES PARTIALLY COVERED BY VIDEO++1. Various, entrance to The North American International Toy Fair, showroom floor2 . SOUNDBITE (English) Steve Pasierb, president, The Toy Association:"The North American International Toy Fair or Toy Fair New York for short. Largest one we have ever done. Over 1000 exhibitors. 31,000 people from 105 countries around the world."3. Various, Toy Fair showroom floor4. SOUNDBITE (English) Steve Pasierb, president, The Toy Association:"Everybody here is focused on 2019. This whole show is about who is the buyer today. Who am I going to sell to for the balance of 2019 and especially Christmas 2019."5. An unboxing toy called Blume reveals a doll when you sprinkle water on the package6. A Blume doll after being unboxed7. SOUNDBITE (English) Adrienne Appell, Toy Trend Specialist:"People are even more inspired to create the coolest thing because they are competing for shelf space. You may see less items. So where maybe somebody would make a puzzle or play set and they'd make it in different colors. You may not see a blue, green and yellow one. You may just see the one. So there may be a streamline in terms of different product lines within a line. But the innovation is still going to be there in the product."8. Lite Brite display9. Mini Lite Brite 10. SOUNDBITE (English) Jay Foreman, CEO, Basic Fun:"We start to develop some new innovative takes for example we are making some new Lite Brite toys. We are making larger bigger Lite Brite. We're making Lite Brite digital. We're making a smaller Lite Brite . A little portable Lite Brite. So we look over time to try to add some contemporary innovation into our classic products. But to some extent really we like to keep them just the way you remember to them also."11. Portable vintage arcade games,12. Pacman table top game13. SOUNDBITE (English) Scott Bachrach, Tastemakers:"And without Toys R Us it's kind of, what do they say, necessity is the mother of invention. And so what's happened is because of that with the limited shelf space we have actually it's required us to look at different ways to showcase our products. So now retailers who have very precious space. We ship it in a flat box and we put a working prototype next to it. So they actually see how it works a demonstration piece."14. Slimmed down packaging for the arcade games15. SOUNDBITE (English) Isaac Larian, CEO, MGA Entertainment:"Unboxing's a big big trend that's going on YouTube. So we made the actual real unboxing toy with LOL. And when you open it there's 7 to 15 surprises. And to find a surprise a very detailed mini doll."16. Various, LOL line of toys, a 2019 Toy of the Year winner STORYLINE: The 116th annual North American International Toy Fair is focusing on the realities of limited shelf space now that one of the biggest retailer, Toys R Us has vanished from the landscape. "Everybody here is focused on 2019. This whole show is about who is the buyer today. Who am I going to sell to for the balance of 2019 and especially Christmas 2019," Steve Pasierb, president of the The Toy Association said. The annually toy industry showcase held in New York City brings manufacturers and companies from around the world together to show off new product innovation, and create buzz ahead of the holiday toy buying season. "The North American International Toy Fair or Toy Fair New York for short. Largest one we have ever done. Over 1000 exhibitors. 31,000 people from 105 countries around the world," Pasierb said. Trends like unboxing where a toy is revealed through creative packaging and throwback toys are all present at this years Toy Fair. "Unboxing's a big big trend that's going on YouTube. So we made the actual real unboxing toy with LOL. And when you open it there's 7 to 15 surprises. And to find a surprise a very detailed mini doll," Isaac Larian, CEO, MGA Entertainment said. Larian's toy LOL was named a Toy of the Year for 2019. Innovation in the toy industry is facing competition as retailers have limited shelf space to devote to a large variety of the same toy. "You may see less items. So where maybe somebody would make a puzzle or play set and they'd make it in different colors. You may not see a blue, green and yellow one. You may just see the one. So there may be a streamline in terms of different product lines within a line. But the innovation is still going to be there in the product," Adriennne Appell, a toy trend specialist for The Toy Association said. Annual toy sales were down 2 percent in 2018 compared to 2017, amid the liquidation of Toys R Us, according to NPD, a market research group. It marked the first decline in four years. "And without Toys R Us it's kind of, what do they say, necessity is the mother of invention," Scott Bachrach, CEO of Tastemakers said. Bachrach's company makes vintage arcade games for the home, and has had to rethink product packaging. "And so what's happened is because of that with the limited shelf space we have actually it's required us to look at different ways to showcase our products. So now retailers who have very precious space. We ship it in a flat box and we put a working prototype next to it. So they actually see how it works a demonstration piece." Toys R Us filed for Chapter 11 in September 2017 and announced it was going out of business in March 2018.   A former Toys R Us executive and now CEO of the new company called Tru Kids Brands, told The Associated Press he and his team are exploring options to resurrectthe iconic brand. =========================================================== Clients are reminded: (i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service (iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory. The 116th annual North American International Toy Fair is focusing on the realities of limited shelf space now that one of the biggest retailer, Toys R Us has vanished from the landscape. (Feb 18) NY Toy Fair focuses on shelf space, innovation